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Michelangelo Del Valle

Enterprise Technology Lead 2023 — Present
Michelangelo Del Valle
Context

A Houston-based real estate firm required a strong digital presence reflecting its premium positioning while centralizing management of multiple developments.

Strategy

Designed and developed a monochromatic, editorial-focused web platform. Integrated directly with the company's internal application to synchronize projects automatically, ensuring real-time updates without operational friction.

Technical Decisions
01.

SSG over SPA

Static architecture with Astro for maximum SEO performance. Real estate developments need perfect indexing — a SPA would have sacrificed visibility for unnecessary interactivity.

02.

Monochromatic editorial design

The luxury real estate market in Houston communicates exclusivity through visual austerity. A colorful design would have competed with property images instead of framing them.

03.

API-first for project synchronization

Connecting directly with the internal system eliminates double content updates, reducing operational friction and human error.

Outcome

Unified digital ecosystem for the company. Centralized project management, improved brand positioning, and full autonomy over content administration.

Stack
Astro Tailwind CSS i18n API Integration
Metrics
95+
Lighthouse
<1s
FCP
100
SEO Score
Team
SM
Santiago Martinez · Technology Lead